Promotional sports bottles can make a significant difference in your advertising campaigns if you use them correctly. However, it is important that you target the right audience if you are interested in using sports bottles as a part of your business efforts. First, while everyone needs hydration, not everyone likes to use sports bottles. If you attend outdoor events, sports tournaments and activities that involve a lot of physical exertion, then the costs to invest in this type of bottle may be suitable for you. However, you should enter this endeavour knowing that you will not make direct profit from the use of these bottles. Set a budget for yourself and do not expect to make profit from the bottles. The best way to expose your brand to as many people as possible is to give the bottles away. While there will be those who are not interested in your products or services, there will be others who see your bottles who will be.The first step in ensuring that your promotional sports bottles are as effective as possible is to pick a good design for the bottle. Your logo or image should directly represent your company and be easily identified as belonging to your business. This is particularly important as this logo will be all that some customers have to go off of when trying to find your business after the promotion has ended. If you choose to spend more on your bottle design, it is possible to customize your bottles in such a way where you can leave a URL or a phone number directly on the bottle. This is an excellent way of encouraging new and return customers from your advertising on the bottle. You should make certain that you are aware of the costs of these customizations, however. The space that you use on the bottle combined with the number of colours results in how much you will pay per unit. If you use as much printing space as possible with four or more colours, you can expect to pay significant amounts per bottle. While you can purchase blank bottles, it is strongly suggested that you invest in the customizations. While free items will lure customers to your booth, the branding value of the customizations is far more valuable than the amount you will spend on the customizations.Finally, you need to decide on the type of promotional sports bottles you wish to work with. There are as many types of sports bottles as there are athletes. This can make picking the right bottle a daunting task. Cyclists, as an example, typically prefer bottles with nozzles, as these are easy for them to drink and less likely to spill when they are riding their cycles. However, players of football, field hockey and other team sports will typically prefer bottles with screw on caps. These bottles are less likely to spill on the sidelines. Realistically, you have two options. First, you can purchase the bottle type you think will appeal to the most people. Second, you can purchase two types of bottles to ensure that you appeal to both audiences.